Launch Lab, hosted by Michael Vicinelly with new co-host Elena Nicole, is a behind-the-scenes look at what it really takes to build, test, and launch ideas in the real world.
From hot sauce brands and e-commerce experiments to AI tools, marketing systems, podcasts, and small business growth, Launch Lab follows the messy middle of entrepreneurship — the wins, the pivots, the flops, and the lessons learned along the way.
Each week, Michael and Elena pull back the curtain on projects in motion, client challenges, creative experiments, and conversations with creators, founders, marketers, and builders who are doing the work, not just talking about it.
Part business journal, part experiment log, part founder conversation — this is where big ideas get tested before they become something real.
